Gainsight Communities VS Bettermode: Which Is Best For Software Companies Building Community?
Dec 11, 2023
Olivier van den Hoogen
Co-founder Turf
The aspects of a community platform that are most vital for community success
Many SaaS and software companies recognize the power of building an online community to drive their businesses forward, but what exactly do we mean when we talk about ‘community’? Before we start comparing these different platforms, it is a must to be clear about for which use case we are comparing the platforms. For SaaS and software companies, there are two possible use cases of ‘community’. First, a ‘community of practice’ about a specific niche or segment with the goal of attracting your target audience in this community to increase user acquisition. Second, a ‘customer community’ that is centered around your product or brand, and is focused on reducing customer churn and customer support costs.
In this comparison we focus on the use case of a customer community environment for SaaS and software companies.
The level of ROI and benefit of a customer community environment solely depends on how much you can engage your users to be active in the customer community environment. The more active your users, the more support costs you will save and the more your churn rates will be reduced.
With that goal in mind, we will focus this comparison on the key features and platform characteristics that are most vital for the level of engagement and activity in your customer community environment:
Threads and forum structure
Functionality to host and centralize other customer modules
In-app integration
Gamification
Business impact analytics and metrics
Customization of the community environment
Pricing
This is also where Turf becomes a part of the equation. Turf is a customer community platform built specifically for SaaS and software companies. Made to increase the effectiveness and business impact of customer community building, our platform gives you all the tools needed to not only nurture community engagement, but also measure the direct business impact of it.
Cant wait to launch your customer community environment? Talk to our team and get free access up to 100 community members. PS: You can launch your customer community environment with 2 clicks. No brainer, right? If not, be sure to keep reading for a comparison of the leading community forum platforms.
Threads and forum structure
The structure of the threads and forum functionality will form the basis of your community and will be the place where your users will interact and communicate with each other. Threads and forums need to be easy to use, allow post creators and moderators to pin ‘best answers’, and have the ability to create rich posts with screenshots, videos, codeblocks, and more, so your users can discuss their topics and your application, accurately and in detail.
Insided (Gainsight)
Insided, rebranded as Gainsight, features a functional yet basic forum structure. Notably, it lacks an inherent thread system within posts, hindering the ability to directly comment on a comment. This absence creates confusion about whether a comment is entirely new or a response to an existing one, introducing potential friction for members attempting to engage in conversations. Although users can like and 'quote' comments, these responses do not appear as threaded directly beneath the commented-on content. Instead, they are appended at the bottom of the comments list, complicating the tracking of ongoing discussions. On a positive note, Insided boasts an excellent rich text editor supporting various media types, including images, videos, codeblocks, lists, and embedded resources. Despite its strengths, Insided lacks a voting system, impeding the creation of an optimized feed showcasing the most valuable content. The absence of downvotes also deprives members of insight into what content is considered less valuable, hindering the platform's ability to guide users towards generating more valuable content over time. While an upvote button exists, it is only visible in 'idea' posts related to feature requests. On the other hand, Insided does allow users to mark comments as the 'best answer' and pin them to the top of the post. Community moderators can further designate a comment as a 'verified answer.' Additionally, the platform facilitates easy sharing of forum posts on Twitter, Facebook, and LinkedIn.
Bettermode (Tribe)
Tribe (Bettermode) has a good but basic forum structure. It is missing a thread system where you can directly comment on a comment, which makes it difficult to understand if a comment is a new comment or if the comment is a reply on a previous comment. The downside of this is that it will lead to friction when members want to participate in conversations, because it is hard for them to understand which discussions are actually taking place. Besides that they have a great rich text editor that can be used when creating posts and comments, allowing members to effectively add images, videos, codeblocks, lists, and more. Tribe (Bettermode) its forum does allow members to upvote, but not downvote. In this scenario upvoting a post is an alternative to liking a post. The downside of not being able to downvote posts and comments as well is that members do not get a sense of what types of posts or content are considered not valuable, only what is valuable. By also showcasing what types of posts and content are considered not valuable, you can speed up the guiding process of getting members to create more content that gets regarded as valuable. Also, post creators or community moderators can mark a comment on a post as ‘Best answer’ or pin a comment at the top. At last, Bettermode has great and detailed sharing functionality for posts on your forum. You can directly share them on the majority of big social platforms as well as embed posts through HTML code, in for example your website or blog.
Turf
Turf has a good thread and forum structure. The thread system in Turf allows members to directly get an overview of which conversations are taking place, by displaying each comment and comment on comments in its own block. It is easy to use and comes with a detailed rich text editor that can be used when creating new posts as well as when creating comments. The rich text editor allows members to create posts and comments with images, videos, codeblocks, lists, headings, and more. Turf its forum allows members to upvote and downvote, posts and comments. This way members will get a more detailed sense of what types of posts and content are valuable, but also what types of posts and content are considered not valuable. This will speed up the guiding process of getting members to create more content that gets regarded as valuable. Also, post creators and community moderators are able to mark a comment on a post as ‘Best answer’ or pin a comment at the top. This way other members that have a similar question and find this post/thread by typing their question in the search bar, will directly see the correct answer to their question at the top, instead of having to look through all the comments on the post. At last, Turf allows your members to mark posts and threads as ‘This has helped me’ and you can share posts and threads from your forum directly on the majority of big social platforms.
Functionality to host and centralize other customer modules
This might be the most important factor in cultivating user engagement and activity in your customer community environment. Centralizing other customer modules such as knowledge base, help center, roadmap communication, product feedback, changelogs, bug reporting, feature requests, help desk, academy, technical documentation, and online events, in your customer community environment directly increases activity in your customer community. By doing this, you are giving your users consistent incentives to come back to your customer community environment. Your users will have to go to your customer community environment for almost all actions that they want to perform and at the same time will be exposed to all the other modules located there. This doesn't only increase activity in the community, but also increases usage of all other individual modules that are being centralized there.
Insided (Gainsight)
Insided is a customer community platform focused on enterprise b2b SaaS. Insided allows you to host and centralize your knowledge base, product feedback & ideation, and product communication. With their product feedback and communication module, you can communicate product releases, receive feature requests, and let users vote on your roadmap. The platform does a relatively good job at centralizing the majority of your customer processes, but is missing key functionality to cover the entirity of your customer module ecosystem. The platform is missing the ability to host technical documentation, host and manage online community events, and natively host your help desk (direct support) channels.
Bettermode (Tribe)
Tribe (Bettermode) is a community platform focused on building any type of customer community, with the goal of improving the customer experience. Tribe (Bettermode) allows you to host and centralize your knowledge base, help center, roadmap communication, product feedback, changelogs, feature requests, academy (resources/courses), online events, and a job board. The platform does a great job of centralizing the majority of other customer modules in your customer community environment, but is missing key functionality to be able to also host your technical documentation, and natively host your help desk (direct support) channels. Note that Tribe is not specifically focused on SaaS and software companies, but targets a wide range of companies looking to build a customer community.
Turf
Turf is a customer community platform specifically focused on SaaS and software companies building a customer community. The platform is centered around reducing support costs and customer churn for the company. Turf allows you to host and centralize your knowledge base, help center, roadmap communication, product feedback, changelogs, bug reporting, feature requests, help desk, academy, technical documentation, and online event management. Turf allows you to host and centralize the entirety of other customer facing modules that SaaS and software companies might have - making your customer community environment the single meetpoint for your users and increasing the usage of each module as a result.
In-app integration
An in-app integration of your customer community environment, means that your users can access and interact with your community from within your SaaS application or software. The crucial thing to understand is that your users want to be active in your customer community when they are using your tool in real-time or when they have just used your tool. Therefore, activity in your customer community environment is significantly higher when your users can interact with and participate in your customer community from within your application.
Insided (Gainsight)
Insided allows you to embed your customer community environment in your SaaS application, software, or website with a widget. The in-app widget makes all the content in your customer community environment viewable and accesible from within your SaaS application. The customizability of the widget is limited and you can not exclude certain areas of your community from the widget. The widget does not have a menu overview that reflects all the areas of your community. Instead it is more a search bar that makes all your content searchable. The widget can easily get installed by copying a code snippet and adding it to the codebase of your SaaS application.
Bettermode (Tribe)
Tribe (Bettermode) allows you to embed the social parts of your community into your website, web app, or mobile app. They do this through a method that makes it look like those social parts of your community are an integral part of the web app, website, or mobile app. Note that you will have to create new dedicated pages/areas for this in your application or website, which makes it more developer intensive.
Turf
Turf allows you to embed your customer community environment in your SaaS application, software, or website, with an embeddable widget. Through this widget, your entire customer community environment is viewable and interactable. What is being displayed in the widget is customizable, so you can decide to either only display certain modules of your community in the widget or display the entire customer community environment in the widget. The Turf widget also comes with a chatbot that is trained on user behavior inside your SaaS or software and on the community activity & content. The widget gets installed with a simple code snippet that gets added to the pages where you want the widget to be displayed.
Gamification
A gamification engine is one of the simplest ways to directly engage your community members. The gamification engine in a community should empower your super users, users who are posting valuable content, and other users that are performing ideal behaviour, while still involving and incentivizing your average community members and users.
Insided (Gainsight)
Insided has great gamification features such as leaderboards for your community members as well as leaderboards for employees. Having a seperate leaderboard for employees that are active in the community is great because you don't want to take away the effectiveness of the engagement incentive for users that the leaderboard was meant to be. The leaderboards are based on an adjustable point system, where points get awarded to people contributing in the community and providing helpful answers to other members. Another valuable aspect of the leaderboards, that is worth mentioning, is the fact that you can display full leaderboards that give every member in the community a rank. This way you involve and trigger every member instead of only the top 10 members (if it would be a leaderboard that is only displaying the top 10 members). Besides that you can create custom badges and award them manually or automatically if a member meets a certain set of conditions. All in all, the biggest upside of the Insided gamification engine is its high customizability.
Bettermode (Tribe)
Tribe (Bettermode) offers gamification in their community platform through leaderboards and badges. Their leaderboards can be displayed per week, month, and over all time. Their badges can be assigned automatically through certain triggers and you can manually create new badges.
Turf
Turf offers a gamification engine that is driven by a voting system. Members can upvote and downvote all posts, comments, and resources in your community. Members get assigned a vote count based on the upvotes and downvotes that they have gotten over all their posts, comments, and other contributions to the community. The members in your community that are in the top 5% of members with the highest vote count get the label ‘Expert’ which is identified by a blue border around their profile picture, and have an increased weight of their votes by 4X. The members in your community that are in the next 15% of members with the highest vote count get the label ‘Senior’ which is identified by a green border around their profile picture, and have an increased weight of their votes by 2X. By giving these members increased weights with their votes, members that have proven knowledge and made valuable contributions to the community (according to all other members) will have a bigger influence in deciding what else is valuable or not valuable for the community. This system creates an autonomous improvement loop of the quality and value of content in your community and will make sure that your community will stay relevant and valuable over time. Besides that, Turf also has leaderboards and they allow you to create and assign badges. You can fully customize your badges and upload a specific design for your badges.
Business impact analytics and metrics
Obviously you want to be able to get insights into how your community is performing based on activity and engagement metrics, but what about the effect of your community on key business objectives (for which you launch the initiative in the first place) such as change in customer lifetime value, churn rates, support costs, customer engagement, NPS scores, and more. This is key in understanding the effect and ROI of your customer community initiative.
Insided (Gainsight)
Insided offers all the must have and needed community activity and insight analytics such as member count, engagement rates, views, visits, and much more. Their community activity metrics are very comprehensive and in-depth and gives you insight in to everything you need to know about the activity inside your community. On the other hand, Insided is not providing business impact analytics. This makes it hard for SaaS companies to understand and calculate the impact of their customer community initiative on key business objectives, such as customer churn and support case deflection, and saved support costs. As a result of this, ROI calculations for the customer community initiative as a whole will be hard to make or won't be accurate enough to provide real insights into the benefits that the customer community initiative is providing. Especially for community managers in enterprise SaaS companies this might be a downside.
Bettermode (Tribe)
Tribe (Bettermode) offers all the required activity and insight analytics such as member count, page views, visits, and popular community posts, but does not provide any business impact analytics. This makes it very hard for companies to understand and calculate the impact of their customer community initiative on key business objectives and understand wether the initiative is outweighing it’s costs in the first place.
Turf
Turf offers all the needed activity and insight analytics such as member count, page views, visitor metrics, the most active days and timeframes in the community, and popular community posts, in addition to the business impact analytics that you need to effectively understand the ROI and impact of your customer community initiative on key business objectives. Through your Turf analytics dashboard, you get direct insight into how many support cases were deflected through the community, how many support costs were saved, the customer churn rate of customers who were a community member, the customer lifetime value of customer who are a community member, and the total added customer lifetime value through the community (comparing the CLV of customers that are a community member VS the CLV of customers that are not a community member). This allows you to easily calculate the ROI of your customer community initiative and see what impact it is having on your key business objectives.
Customization of the community environment
Branding your customer community environment is key in making your community a part of your existing ecosystem. The ability to customize the structure, categories, and logos will help with increasing the ease of use for your specific userbase, will make the member onboarding process as frictionless as possible, and will further attach the value that your users are getting from the community, to your brand.
Insided (Gainsight)
Insided offers extensive customization options, allowing you to tailor your community environment to suit your style and needs. This includes personalized categorization through pages and building blocks, the flexibility to design a customizable homepage, and the freedom to adjust colors, typography, and of course branding with your own logos. Moreover, you have the flexibility to fine-tune the menu bar's categorization in the header, add a custom domain for hosting your community, and modify fields in member profiles to showcase the most compelling characteristics. While these features represent a snapshot of Insided's customization capabilities, they stand out as the most noteworthy. Insided stand's out with it's high customizability, which mainly is the result of their focus on enterprise b2b SaaS.
Bettermode (Tribe)
Tribe (Bettermode) allows for in-depth customization through custom categorization of your community environment with spaces and blocks, a customizable home page for your community, the ability to adjust colors and typography, the ability to adjust settings for fields in member profiles, the ability to customize the structure of the header, and the ability to add your own custom domain. You can also add your own logo’s and correctly brand your community environment.
Turf
Turf allows you to fully customize your customer community environment through custom categorization with tabs and channels, the ability to create private channels, your own logo’s, the ability to edit the structure of the side menu in your community, the ability to create custom badges, and the ability to add custom image banners to every page in your customer community environment so you are completely in charge of the look and feel of your community. Your customer community environment will also be hosted on your own custom domain.
Pricing
Nobody wants to invest too much cash upfront when the outcome of the initiative is not yet set in stone. Then how much should such a customer community platform cost? It should vary based on your company and user base size and should be directly attached to the ROI that you are getting from the initiative.
Insided (Gainsight)
As mentioned before, Insided is focused on enteprise b2b SaaS. As you might have guessed this also reflects in their pricing. Insided does not publicly display any pricing plans, and does not offer a free trial. They work with a custom pricing for each customer and require you to schedule a demo or call with the sales team to get insight into what their pricing is like. Although the exact pricing is not public, we know that Insided falls under the highest end of the community software spectrum and the average community built with Insided falls within a range of $20k to $100k per year. Unfortunately, any specifics on different plans and feature limits per subscription plan are not online available.
Bettermode (Tribe)
Tribe (Bettermode) offers a 14-day free trial and has 2 susbcription plans. Both the Bettermode Advanced plan and the Bettermode Enterprise plan work with custom pricing and you can only purchase them or start your free trial by talking to the sales team and getting a demo first. The Bettermode Advanced plan starts from $599 per month and offers you all their features except enterprise-grade security, data residency, audit and activity logs, Uptime SLA, SAML authentication for SSO, and a master service agreement. The Bettermode Enterprise plan does not give an indication about what the base pricing is and gives you access to all their features and modules.
Turf
Turf offers 3 different subscription plans and each plan has a free trial of 14 days. The Turf subscription plans are differentiated almost solely based on the number of admin/moderator seats. After signing up, you can directly launch your customer community environment, without talking to the team. The 14-day free trial allows you to get familiar with the platform, start structuring your community, and invite your super users to get feedback on the experience, before committing to the platform. The Turf Starter plan of $95 per month gives you access to all their features, except the custom SSO functionality, custom domain functionality, and custom integrations that you might be in need of. Note that you do get access to a suite of standard integrations that have already been built. The plan allows you to build your customer community environment with 1 admin and moderator seat and allows for up to 250 community members. The Turf Premium plan of $195 per month gives you access to the same features as the Starter plan, but has unlimited members and allows you to build your customer community environment with 2 admin and moderator seats. Lastly, the Turf Pro plan of $395 is the same as the Premium plan in that it also allows for unlimited members, but in addition, you get 4 admin and moderator seats, custom domain functionality, and custom SSO. If you need more moderator seats, or other custom integrations, Turf also works with a custom plan where you can schedule a call with their team to communicate your needs and they can offer you a custom pricing.
Conclusion
Insided (Gainsight) is focused on enterprise software companies and because of their pricing, completely excludes other software companies that are not on an enterprise level. Besides their pricing, Insided (Gainsight) is also missing some key features that would allow software companies to maximize user activity in the community and the ability to measure the business impact of their customer community initiative. Even for enterprise software companies looking for a customer community platform, Bettermode (Tribe) or Turf would be a better option based on this review.
That leaves us with Bettermode (Tribe) and Turf. Both are focused on customer communities, but Turf takes the extra step by solely being focused on accommodating customer communities for SaaS and software companies. Side-by-side we can see how this translates into a more tailored platform for SaaS and software companies:
Functionality to host and centralize other customer modules:
Turf: Offers complete functionality to host and centralize the entirety of customer modules critical for the customer journey for SaaS and software companies, creating a unified user experience.
Bettermode (Tribe): Provides good functionality to host and centralize the majority of customer modules but is missing some core functionality for customer modules in SaaS and software companies, such technical documentation.
In-App Integration:
Turf: Excels with a seamless in-app integration through an embeddable widget for higher user engagement.
Bettermode (Tribe): Supports embedding but may require more developer-intensive processes to actually embed the community environment.
Gamification Engine:
Turf: Provides a comprehensive gamification engine with a voting system, leaderboards, and customizable badges.
Bettermode (Tribe): Offers gamification through leaderboards and badges but lacks a detailed voting system.
Insightful Business Impact Analytics:
Turf: Goes beyond community activity metrics, offering business impact analytics crucial for measuring the ROI and effect of the customer community initiative on key strategic business goals.
Bettermode (Tribe): Provides activity insights but lacks business impact analytics.
Customization and Branding:
Turf: Allows extensive customization, ensuring the community seamlessly integrates with the brand.
Bettermode (Tribe): Offers in-depth customization that matches the level of customization that Turf is offering.
Pricing:
Turf: Transparent, flexible, and has a free trial of 14 days. Starter plan at $95/month, Premium plan at $195/month, and the Pro plan at $395/month. Custom pricing for enterprises or special requirements.
Bettermode (Tribe): Custom pricing for Advanced and Enterprise plans, starting from $599/month. Exact details not disclosed.
In summary, Turf emerges as the superior choice due to its specialized focus, comprehensive functionality to host and centralize all your customer modules, seamless in-app integration, robust gamification, insightful analytics, and extensive customization options tailored to the specific needs of SaaS and software companies.
