Brand Advocates
Identify your most involved users, shine the spotlight on your most loyal customers, and amplify their voices.
3X
Higher customer engagment
32%
Lower churn rates
+20
Increase in NPS scores
How to create and cultivate brand advocates with a community environment?
1
Show users you care, by facilitating peer-to-peer discussions and as much customer facing modules as possible
Provide your users with the best possible experience in finding answers to their questions, with community forums. They will receive faster answers and be able to learn better from other users since they will receive answers from a user perspective. Show them you care, by providing valuable resource hubs like a knowledge base, help center, academy, product communication modules, and more. Connect your users to your brand with an exceptional customer experience.
2
Use gamification to identify potential advocates and shine a spotlight on your expert users
Identify and highlight brand advocates in your community, through a voting-based gamification system. Create gamification levels based on the number of received upvotes on posts & comments and let users with a higher gamification level have a bigger weight attached to their votes. This way the users with proven knowledge and value will have more influence in deciding what else is valuable for the community. Besides that, make your experts and brand advocates feel seen by awarding badges and displaying leaderboards.
3
Let your customers contribute to - and vote on - your product vision, and build the product they need
Attach users to your brand by involving them in your product development cycle and having them contribute to building a product they need. In your community environment, allow your users to create feedback posts, submit feature requests, vote and comment on other feature requests & roadmap items, and report bugs.
