Increased User Acquisition
A community environment will allow you to identify upsell opportunities with existing customers and generate and convert new leads more quickly.
20%
More upsell opportunities
28%
More organic traffic
15%
More relevant leads
How does a community environment increase user acquisition?
1
By positioning niche-specific discussions and industry-related resources in search engines
All the community forum posts and community content, including discussions and resources, are searchable and findable through search engines like Google. Your target audience will be searching for similar topics and can now easily find all the posts and discussions in your community through the results in their search queries on Google. This generates unlimited exposure for your brand and allows you to identify new opportunities by non-customers accessing and participating in your community.
2
By identifying upsell opportunities based on community activity of existing users
Identify upsell opportunities and customer needs by seeing what feature requests they submit, what their pain points are, and how you can better serve them. For example, you can track customers mentioning features or participating in discussions about product sections that are not included in their current subscription plan. Also, if there is a specific feature request submitted you can see what customer segments have upvoted that request the most. You can then decide to develop that feature and position it as an additional paid add-on.
