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Benefits

Benefits

Benefits

Increased User Acquisition

A community environment will allow you to identify upsell opportunities with existing customers and generate and convert new leads more quickly.

20%

More upsell opportunities

28%

More organic traffic

15%

More relevant leads

How does a community environment increase user acquisition?

1

By positioning niche-specific discussions and industry-related resources in search engines

All the community forum posts and community content, including discussions and resources, are searchable and findable through search engines like Google. Your target audience will be searching for similar topics and can now easily find all the posts and discussions in your community through the results in their search queries on Google. This generates unlimited exposure for your brand and allows you to identify new opportunities by non-customers accessing and participating in your community.

2

By identifying upsell opportunities based on community activity of existing users

Identify upsell opportunities and customer needs by seeing what feature requests they submit, what their pain points are, and how you can better serve them. For example, you can track customers mentioning features or participating in discussions about product sections that are not included in their current subscription plan. Also, if there is a specific feature request submitted you can see what customer segments have upvoted that request the most. You can then decide to develop that feature and position it as an additional paid add-on.

The step-by-step launching guide for customer communities

Ensure a successful launch of your customer community, by following this step-by-step launching guide.

The step-by-step launching guide for customer communities

Ensure a successful launch of your customer community, by following this step-by-step launching guide.

The step-by-step launching guide for customer communities

Ensure a successful launch of your customer community, by following this step-by-step launching guide.